Marketing Director Ursuline Academy

The Marketing Director guides, develops and executes a comprehensive strategy that includes all aspects of marketing and communications, including print and digital materials, social media engagement, branding, and media relations, and meets the strategic goals of Ursuline Academy. Marketing activities serve to maintain the overall positive reputation of Ursuline Academy as well as building enrollment, creating and maintaining a culture of philanthropy, and strengthening alumnae connections. The candidate must demonstrate the ability to collaborate across departments and flexibly manage competing priorities within specific time constraints.

This is a leadership position requiring the ability to manage multiple projects simultaneously while having some hands-on responsibility for content creation. Positions directly reporting to the Marketing Director are Marketing/Communications Associate and Admissions Communication Coordinator.

KEY DUTIES AND RESPONSIBILITIES

Develop and implement an annual communications strategy in collaboration with the President and department leaders, evaluating and adjusting as needed throughout the year. Create and monitor a detailed department budget.
Advise and collaborate with department leaders to create and disseminate high-impact, high-quality, compelling content across multiple platforms for diverse audiences that aligns with Ursuline Academy strategic goals.
Advise and collaborate with the Advancement team to create impactful communications for fundraising campaigns, writing compelling cases for support and campaign messaging across digital and print channels.
Advise and partner with the Admissions team to create and execute consistent outreach to prospective families throughout the annual enrollment cycle.
Utilize SEO strategies to optimize website visibility and content, analyzing website traffic and user behavior using Google Analytics, as well as SMO techniques to optimize the Ursuline Academy brand on social media.
Monitor data and performance metrics to assess communication effectiveness and adjust strategies accordingly.
Develop and manage an annual, school-wide communications calendar to identify, schedule, and track marketing/communications activity.
Ensure consistent use of style guides and brand materials in all external communications.
Serve as primary contact for media inquiries.
When necessary, vet, engage, and manage contractors in support of targeted communications goals.
Stay informed on best practices in marketing/communications to keep strategies innovative and effective.
Nurture Ursuline Academy's Catholic identity and model/promote its mission.
Complete additional duties as assigned by the President.

Qualifications

Bachelor's degree in marketing, journalism, public relations, communications, or a related field
5+ years of relevant work experience that includes leadership of a team and demonstrates achievement of expected outcomes
Ability to clearly communicate and direct strategy, activities and timeline to Marketing team and others, and hold self and others accountable to the plan
Ability to think critically, solve problems, make decisions and complete work thoroughly and with great accuracy
Excellent writer, thoughtful about how to engage and motivate stakeholders with a broad range of perspectives and interests
Experience with social media management and digital engagement strategies
Strong project management skills, including budgeting
Able to cultivate collaborative relationships with stakeholders inside and outside the Academy
Self-motivated and proactive, anticipates needs and offers appropriate response
Comfortable balancing multiple priorities and workstreams, remaining flexible and adaptive as project needs change
Highly proficient with cloud-based technology tools
Ability to maintain high levels of professionalism, integrity, and discretion
Creative, flexible thinker

Physical Demands of the Position: This position requires the ability to frequently stand, walk, and sit; occasionally bend, stoop, and reach; and may require lifting and moving objects up to 25 pounds.

_{Coworkers must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable coworkers with disabilities to perform the essential functions of their job, absent undue hardship. Ursuline Academy retains the right to change or assign other duties to this position.}

_{Ursuline Academy is an equal opportunity employer. In compliance with federal, state, and local laws and subject to applicable exceptions relating to Ursuline Academy’s nature as a religious institution, Ursuline Academy administers all employment activities without discrimination based on race, color, ancestry, national or ethnic origin, age, religion, military service, disability, gender, sex or any other legally protected status.}