Marketing Coordinator Ursuline Academy

The Marketing Coordinator reports to the Director of Marketing and is responsible for implementing  strategy and coordinating activities that support recruitment, enrollment and other areas as requested by the Director.  S/he works collaboratively with the Marketing Associate.

 

In particular, the Marketing Coordinator is responsible for the following:

 

Faith and Mission

• Ensures that the Catholic identity of the Academy is developed and nurtured

• Models and promotes the Mission of the Academy

 

Communications 

• Updates the Admissions websites within the department 

• Serves as primary contact for outside vendors providing social media strategy and execution to admissions efforts, in coordination with the Marketing Associate. 

• Coordinates the creation, design and production of all print materials to be used in student recruitment activities.

• In collaboration with the Director of Marketing, coordinates advertising buys in print, digital and social media formats for all recruitment efforts and summer camps. Including maintenance of online directories. 

• Maintains and updates marquee announcements.

 

Public Relations and Marketing 

• Solicits new/updates from the Ursuline community to be included in admissions recruitment materials, social media, etc.

• Serves as point of contact for and day-of coordinator for photo and video shoots with external partners. 

• Facilitates the development and distribution of marketing materials to prospective students for recruitment events that fall within and outside of the work day.

• Communicates event information to area print and online calendars

• Implements the strategic planning objectives which relate to enhancing and promoting Ursuline’s image to the community at large

 

Other Dimensions
 

• Keeps abreast of current public relations and marketing developments, strategies, and tools through professional reading and training

• Assures that registration information for all admissions events is complete.

• Maintains a guide to annual procedures/calendars/etc. for the position.

• Accepts additional responsibilities as directed by the President of the Academy and the Director of Marketing

 

Qualifications

• Bachelor’s degree in accounting or related field 

• Knowledge of and comfort level with various social media platforms

 

Physical Demands of the Position: This position requires the ability to frequently stand, walk, and sit; occasionally bend, stoop, and reach; and may require lifting and moving objects up to 25 pounds.

Coworkers must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable coworkers with disabilities to perform the essential functions of their job, absent undue hardship. Ursuline Academy retains the right to change or assign other duties to this position.