Director of Enrollment Management Mary Institute and Saint Louis Country Day School | MICDS

JOB SUMMARY

Under the direction of the Head of School, oversees the strategic planning and execution of the School’s recruitment, admission, tuition assistance, and retention efforts.  Responsible for achieving full enrollment and meeting net tuition revenue targets, the Director of Enrollment Management leads the School’s JK-12 Admission Department and serves on the School’s Senior Leadership Team.

ESSENTIAL FUNCTIONS

●       Work with the Admission Team to plan, coordinate, and implement admission initiatives. Manage outreach activities; visiting feeder schools, attending organized events and fairs, and hosting numerous campus events.    

●       In partnership with divisional Associate Directors of Admission, coordinate admission process for applicants. Follow up with prospective families, interview applicant families, oversee admission testing, arrange family visits and tours, communicate final admission decisions and support onboarding transition efforts.

●       Serve on all admission committees across the School. Support divisional AD’s in preparation for and leadership of committee meetings. Deftly navigate tricky admission decisions within committees, holding responsibility for final decisions.

●       In partnership with CF&OO, develop enrollment and net tuition revenue projections and goals.

●       Serve as a key member of tuition assistance committee, assisting in developing strategy, policy, budgets, and reviewing files to make recommendations on applications.

●       Work directly with the Marketing and Communication Office on strategic marketing planning and execution.

●       Work closely with other departments across the School in aligning admission efforts with institutional priorities and mission, including but not limited to Alumni & Development, Athletics, Student Support, Academic Departments.

●       Build strong relationships and collaborate with the Division Heads, faculty, Student Support Services, and other key internal constituents and stakeholders on admission information, planning, and execution.

●       Be an active, visible, engaged member of the school community, supporting the work of the School, including but not limited to supporting onboarding of new students, attending faculty meetings, observing and partnering with faculty in classrooms to remain connected to the program.

●       Participate in School and Independent Schools of St. Louis committee work with special attention to supporting school initiatives at MICDS and the larger St. Louis community.

●       Compile, research, and report admission data and demographic statistics using the internal admission database system and other external resources.

●       Recruit, train and supervise parent, student and faculty volunteers for campus tours, admission events/activities including admission testing.

●       Effectively utilize school database system Veracross for prospective family relationship management, organization and maintenance of online application and electronic files.  Create customized reports using the database system.

●       Support other members of the Admission Team as needed with recruitment and admission efforts across the school.

●       Other projects and responsibilities may be added at the School’s discretion.

 

JOB REQUIREMENTS AND QUALIFICATIONS

●       Bachelors degree required, Masters degree preferred.

●       A passion and understanding for independent schools, with a minimum of seven years of experience in admission/enrollment management preferred.

●       Proven success in a prior administrative leadership role, with ability to create high-functioning teams and a welcoming atmosphere within the department.

●       Commitment to working in and fostering an inclusive community with demonstrated skill in working with families, faculty, and staff of diverse backgrounds, perspectives, and needs.

●       Ability to manage, lead, and work collaboratively with the admission team and other key stakeholders in the school community.

●       Excellent interpersonal, organizational, leadership and managerial skills.

●       Strategic thinker and creative problem solver with the ability to see the big picture while maintaining close attention to details.

●       Understands current enrollment, admission and marketing trends and best practices and has the vision to develop and implement new strategies and practices.

●       Excellent verbal and written communication skills, with the ability to effectively present information and respond to questions from various stakeholders including administrators, faculty, board members, and parents.

●       Ability to thrive in a highly competitive market environment through creative and innovative strategies.

●       Ability to manage multiple tasks, establish priorities, meet tight deadlines, and address an ever-changing admissions landscape.

●       Highest level of ethical standards and integrity, ability to handle sensitive and strictly confidential information.

●       Strong proficiency and acuity with learning a variety of technology applications: Customer Relationship Management (CRM), data analysis tools, word-processing, spreadsheet, database, presentation software, and email.  

●       Knowledge and/or experience with marketing and sales principles.

●       Embodies the School’s Mission and will be a positive role model and ambassador.

●       Must enjoy working with children and parents of children.

●       Ability to work additional hours when needed, including some evenings and weekends.